We are not another high street shoe shop. We don't encourage you to place orders through our website. We want you to take time out, visit us and enjoy an experience that is so much more than 'shoe shopping'.

The Experience

The beautiful thing about gifting our unique experience is that this is not instant gratification. This is something that lasts more than a moment in time. We imagine your story like this:

You decide you would like try the HDSCo experience. Perhaps you start to play with the customiser in our online store, or by getting inspired by the hundreds of shoes we have crafted for other people before. 

You click the 'Book an Appointment' tab and set a date for your visit to one of our fabulous locations. And now, the excitement truly begins.

The Anticipation

We love this bit. The wait for their appointment is very much part of the experience. You are now familiar with the brand, the styles and you spend many hours contemplating what you may choose. We'll email you a day or two before offering some directions to the location of your appointment. See you soon!

Your Appointment Day

Today is the day! 

Upon arrival at your studio location, we kick things off with a drink. We have booze, gins, all the coffees, all the teas... this is all part of getting into 'the mindset of choice' - we are going to design some shoes from over 2 million possible combinations, after all. 

We kick things off with the fitting. As we take the important measurements, we offer lots of education about the different styles and of course what we're looking for when it comes to the perfect fit. We can also offer advice on what style would suit his feet best. Once the fitting is done, it's the fun part! Choose a style, a colour (or colours) a texture, finish, leather, suede, textiles, what sole, monogram, shine intensity and more... Don't worry if you're not creative, we'll piece it all together one the iPad so you can see what they will look like. 

The final part is the after care. We'll talk you through and show him how to best maintain his new creations in order to keep them looking beautiful for many years to come. We will also offer reassurances in terms of our restoration services for future.

What Happens Next

This is the part we really enjoy. The anticipation. We are not Amazon; these shoes are going to be lovingly handmade specifically for him! So, sit back, relax, and be patient as we get to work crafting your beautiful bespoke design in approximately 4 to 6 weeks. 

When they are ready, we will send them out with our courier to be delivered to your home - itself a very special treat with lots of extra bonus treats. 

We have put so much love into our packaging and the big reveal moment, you'll need to see it to believe it!

So.......... what are you waiting for?


  • How much are the shoes?
  • Where are you based?
  • Can I pre-book the appointment?
  • Do we sell gift vouchers?
  • Do I have to visit to order some shoes?

It is difficult to say exactly what the end price will be because we don't know what he will choose, but our shoes range from £350-450 on average depending on what he chooses. We will guide you through the pricing and how it works during your appointment but expect to pay somewhere around the £350-450 price point.

Our main studio is in County Durham. Durham is a beautiful city and we have many customers every week travel from all around the UK to visit us. Our studio is based in a beautiful, early 19thC former schools called Ushaw College - a stunning estate where thousands of boys once lived and were educated in on their way stardom as Catholic priests. The chapel alone with well worth the trip and as a guest of ours, entry is free to this incredible venue for your appointment.

And don't worry about accommodation either if you are travelling far. We have converted the former President's Suite, across the hall from our design studio, into a wonderful Hand Dyed Shoe Company themed apartment which you can rent as part of our Shoes & Snooze offering - a great way of making this whole experience extra special and unique. 

If you can't make it to Durham, we also have a stockists in London, Yorkshire and Dubai who have a small collection of our shoes and who are trained to offer you a consultation and experience similar to our Durham offering.

Durham:   The Hand Dyed Shoe Company, The President's Gallery, Ushaw Estate, Durham, DH7 9RH

London:    McCann Bespoke, 34-36 Lime St, Langbourn, London EC3M 7AT

Yes, of course. If you want to get organised, simply order a gift box (which we will be with you within 48 hours) and pre-book the appointment here: 

Yes, but not your stereotypical gift vouchers! Instead, we do a gift box which works the same way as a voucher - i.e. a deposit on a product - but instead of a piece of paper in an envelope we will send you a beautiful box with lots of extras. You can find more about our gift box here:

No. We would always rather you came because for us, we want to make sure you get the full experience of HDSCo. But, if you have ordered before we will have your sizing on file and if you haven't there are ways we can work our your fitting remotely. 

Our website is e-commerce friendly so you can add anything to your basket and checkout like any other website. We would always get in touch with you to discuss your order and refine details so if you can't make it to one of our locations, don't be concerned with ordering online. We aren't a normal shoe shop and we will personally be in touch to chat with you about your order.