The shoe guy

Simon Bourne, The Shoe Guy, Founder and Creative Director of The Hand Dyed Shoe Company.

simon bourne 

“Like many entrepreneurs, my creativity is driven my by an urge to express myself. I am who I am, an over thinker, anxiety sufferer and never more than an hour away from my worst moment. I'm also the most positive man you'll ever meet, a dreamer and an influencer intent on spreading love. 


I'm a rescuer, I'm thoughtful and I'm kind. I'm lazy, neglectful and stubborn.


It took me almost 33 years for me to accept myself for who I am. By being this open, I can express myself freely and live my most honest, authentic life happy that whatever happens tomorrow, I accept it.


Hand Dyed Shoe Co. is an extension of me. A heart on sleeve brand that will always, always put the person before profit. I hope you love what you find."


hand dyed shoe co.

My mission is to change the way the world buys shoes by offering our customers the ability to design their own through a memorable and unique customer experience. I have an incessant ambition to create happiness and excitement for every customer we meet and my message to you is simple...


We don't sell shoes. It's so much more memorable than that.


where it all started

Hand Dyed Shoe Company began in 2014 in the spare bedroom, firstly crafting small key rings and accessories from scrap leather from the furniture trade. From here, I began to piece together a vision of individually made, artisan bespoke shoes. The very first pair sold in 2016, to Colin Elrick, a former bookseller from Chester-le-Street, Durham.  I cried tears of celebration, joy, shock and excitement.


Since then, HDSCo has developed into an award winning,  globally recognised brand crafting thousands of unique shoes celebrating individuality and creativity amongst thousands of gentlemen all around the world, spreading happiness to many loyal customers and friends.


I am the proudest man on Earth.