"It's not about what you do in your unique shoes, 

         it's about how you feel when you do it"

Simon Bourne - Founder     


"It's not about what you do in your unique shoes, 

it's about how you feel when you do it"

Simon Bourne - Founder

My name is Simon Bourne, also known as The Shoe Guy.

True success comes from expressing your authentic self, leading to a content and fulfilling life. Our custom-made shoes empower you to embrace your uniqueness and make a positive impact on the world. We strive to create a more accepting and diverse world, starting with you.

"It's not what you do in your unique shoes. It's about how you feel when you do it."


Chocolate -  It's all about love

Designed and Delivered in 10 days

The [Almost] Ready to Wear Collection

Here at Hand Dyed Shoe Co. we believe in creating confidence. We also care about the environment, which is why we don't make any shoes unless there is a pair of feet awaiting them.

Our [Almost] Ready to Wear collection brings customisation to you feet, FAST! Browse our stunning predesigned collection and simply order what you love, or hit the customise button to tweak the design to make it yours 

How It Works In 4 Easy Steps

01. Design Your Shoes

Use our fantastic customiser to perfect your unique and personalised shoes.

02. Craft

Sit back and relax whilst our artisan shoemakers craft your fabulous creations.

03. Enjoy Updates

We will keep you updated throughout the week with how your shoes are coming along.

04. Dance!

Our courier will send tracking information All you need to to is decide where to wear them!

The Shoe Guy Experience

Our five-star rated in studio experience is truly special. Join us for your personalised one-to-one appointment where we will measure your feet for a perfect fit, alongside guiding you through the millions of design options we are able to create for you.

  • Personalised Service

    Your appointment will be a private one-to-one hour long consultation with a dedicated Shoe Guy who quite honestly, just loves shoes!

  • 3D Foot Scan

    We'll make sure we get the perfect fit by scanning your feet to get all of the key measurements.

  • Complimentary Drinks

    Fancy a beer? G&T? No problem. We've got a fridge full, alongside barista coffees, teas and soft drinks.

  • Custom Made Insoles

    Struggle with high arches? We can 3D print you your own set of bespoke insoles that will fit perfectly into your shoes.

  • Huge Display

    With over 50+ shoes on display, we have examples of almost everything to help narrow down your choices

  • Even More Customisation

    A visit to one of our studio unlocks even more creative options with more colours, more soles, exotic leathers and beyond.

100% Fairtrade Cocoa

Be Unique

With more choice than any other shoe brand, your shoes are highly unlikely to be seen on anybody else's feet.

Natural Ingredients


All our shoes are made to order, meaning we don't make shoes that haven't got a pair of feet waiting to wear them

100% Palm Oil Free


We can add those personal touches such as initials, wedding dates or special birthdates making these shoes truly yours.

Closed Process

Repairs & restoration

You can send your shoes back to us any time for repairs or restoration work. We want your unique shoes to last the rest of your life.

What Our Customers Are Saying

FCC Retail Trading Ltd. T/A Hand Dyed Shoe Co

Company Number: 13915359

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